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Friday Local SEO Round-Up (Week ending 20th December 2017)

Posted on Friday 20 December 2017 in Blogging, Local SEO

friday

It's not quite time to put the turkey in the oven, so while you're waiting, we thought you'd itching to find out what's happening in the world of local and not so local SEO and search marketing news.

Marketing stories to inspire small businesses, tips and tools and a forecast for 2016 are all included in this week's round-up.

Web Content

Having quality content on your website is a fantastic way for small businesses to get noticed, but how do you grab an audience's attention and get your content shared? Belle Beth Cooper has some ideas in How to Get People to Read Your Stuff: 8 Simple Copywriting Tips, Backed by Science.

Tools

Do you worry that you come across really badly in videos, hangouts and even real life? This may help you discover if you're not the world's best communicator, and even improve your conversational skills: A Google Hangouts Plug-in That Makes You A Nicer Person.

Having trouble coming up with marketing or blogging ideas? Try this approach: Using Brainwriting For Rapid Idea Generation.

Local Marketing

Did you know you can employ one of Google's trusted photographers or agencies to take professional photographs of your business? Well, you can, and SEOs have been wondering recently if using one of them will help increase your Google ranking. Phil Rozek speaks to one of the photographers in Are Google Business Photos a Trust Factor for Your Local Rankings?

SEO isn't easy to start with, and local SEO can be a totally frustrating business (although worthwhile). Myles Anderson surveys local SEOs to find out how they've faired this year: 62% of Marketers Say Local Search Is Getting Harder.

Some local businesses may benefit from getting themselves on Reddit and the resulting huge number of clickthroughs to their websites that can generate. This guide explains what to consider before trying to market to this very particular social media platform: Reddit Marketing: The Complete Guide To Using Reddit.

Forecast

Gianluca Fiorelli of Moz wonders what the world of search marketing will be like in 2014. The Shape of Things to Come in 2014: Google in 2014.

Inspiring Web Marketing Campaigns

MoГ«t is trying to convince buyers in America that, contrary to popular opinion, their product is actually affordable. Here's how they're doing it. Moets Challenge of Making Champagne More Accessible to the Average American.

If you're a travel business or hotel you could do worse than keep an eye on what Airbnb are up to for inspiration. Their latest marketing campaign is very clever: Airbnb launches first flight into integrated marketing with $2 million campaign, Birdbnb.

Summary

We hope you enjoyed that selection of favourite articles of the week.

Happy Christmas from Wonderland Internet Promotions and we'll see you in the new year!

By Sarah Downing-Smith

I'm a writer and marketer for Wonderland Internet Promotions and Wordtracker. I personally blog on my off the beaten path travel blog EuroHotels. Come chat with me on and Twitter.

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