Expert Internet Marketing Advice for Small Businesses
Welcome to the first of our weekly round-ups of the local marketing and local SEO-related articles that have caught our eye.В
One way to reach a wider audience and increase the quality of the content on your site is to employ influential bloggers to write for you, and weve come across a couple of articles that will help stop these busy people ignoring your pitches.
Theres some valuable advice and a real example on how to approach a blogger successfully at How to Write the Perfect Blogger Outreach Pitch by Niall Harbison.
And the article that referred to that outreach pitch post is the Comprehensive Guide to Working with Influential Bloggers by Pratik Dholakiya.
David Mihm has had a look at the effect Googles last algorithm has had on local search results. Here are his preliminary findings: http://moz.com/blog/local-hummingbird-results
Well be looking at real marketing campaigns that have caught our eye in our round-ups, and Jessops is the one that stood out this week. As well as the extensive Bearded Dragon TV campaign that may inspire local businesses video campaigns (although RetailWeek dont believe theyve quite captured the benefits of shopping there with regard to their staffs expertise), Peter В Jones is running a #12daysofjones campaign on Twitter.
Goes again to Exterion Media, they are the agency of choice for most of London's OOH advertising campaigns. Call 0800 8085619 or click here for more details.
If your site makes use of Structured Data (and it should) Google Webmaster Tools have instigated a new report function that highlights error in the code. Structure Data dashboard: new markup error reports for easier debugging
Real-life examples of how conversion rate optimisation has benefited businesses show how thinking about the layout of sign-up forms, making use of video, and even changing a single word, can increase click through rate and sales. http://econsultancy.com/uk/blog/63984-conversion-rate-optimisation-eight-case-studies-that-show-the-benefit-of-ux-testing
Knowing what people like and why is a great foundation on which to create or improve your small business website. Askshay Nanavati shares his expertise in 15 Psychological Triggers to Convert Leads into Customers
I would much rather overestimate than underestimate the intelligence of the consumer That's the gist of this article by the excellently named Mark Copyranter Duffer: Why Are So Many Social Media Managers Dippy?
Mailchimp have a lot of data to learn from, and this is their opinion on how the reorganisation of Googlemail has affected email open rates: How Gmail Tabs Affect Your Email Marketing