Expert Internet Marketing Advice for Small Businesses
There's turmoil in the world of search this week. Rand Fishkin stepped down as CEO at Moz to make way for current COO Sarah Bird, and two of Yahoo's key employees were pushed/quit. In the meantime, the rest of us are making plans and getting ourselves organised, it being January, and here are some fantastic articles to help us on our way (plus some of the latest SEO-related news).
Links on local hotel listings on Google were recently found to be hacked is this the start of a worrying trend or a one-off, and how well have Google handled it? Search Engine Land report.
By making your company details very clear to the search engines, you'll increase your chances of being seen and clicked on. Carrie Hill on LocalU explains how schema and rich snippets do this and what they are.
This Guardian article isn't new, but I thought it would be a useful one to add to show how social media can really benefit an SME, and how to do it well. It features a hotel, dental practice, business coach and bookbinder quite a range of companies using different methods for growing their audience.
Building a community around your business is an excellent idea for keeping in touch with your current and prospective customers, and it gives them somewhere for voicing their concerns and giving you ideas for new, improved products. Here are some insights from Sprout Social on the subject:
And some more social media advice from 40 experts in the field:
Burying your head in the sand when it comes to optimising your website for mobile just isn't practical anymore. If you still have a website that doesn't work well with smartphones, this should be your year to get it fixed. And if you're still not convinced, have a read of this:
There's one SEO myth that refuses to go away that having a keyword rich domain name will help your rankings. Here's another opinion on the subject, from someone who's in a good position to know:
This one's a bit of fun wrapped up in a warning. A malware ad appearing at the top of the Google SERPs for iTunes!